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23 May 20:37
Al Madinah Al Munawwarah
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Marketing & Advertising in Saudi Arabia
Marketing & Advertising in Saudi Arabia is one of the main means of displaying the commodity, Read with us for more on Shobbak.
Marketing Advertising:
It is an important and non-personal means of communication, and Marketing & Advertising in Saudi Arabia is...
Marketing & Advertising in Saudi Arabia is one of the main means of displaying the commodity, Read with us for more on Shobbak.
Marketing Advertising:
It is an important and non-personal means of communication, and Marketing & Advertising in Saudi Arabia is distinguished from others by addressing the largest number of consumers, and therefore differs from the old marketing methods, Marketing advertising in Saudi Arabia has facilitated the consumer's task in choosing between products through what he obtains from data, information and specifications, and one of the advantages of advertising marketing in Saudi Arabia performs a variety of functions and over a wide range and serves all parties to the marketing process from the producer, consumer and distributor.
For the product:
One of the objectives of producers is to produce goods for the purpose of selling them to a large number of buyers and make profits from that process, and the services provided by Marketing & Advertising in Saudi Arabia to the product:
- Speed in delivering information and introducing the consumer or buyer to the advantages, additions, and improvements to the product.
- Reducing the cost of production, as a result of increasing the volume of sales and the decrease in the cost per unit produced.
- Facilitating the work of sales representatives, as the process of Marketers helps pave the way for the representative to convince the consumer.
- Savings in distribution costs as a result of advertising reaching the largest possible number of consumers.
For the consumer:
The main goal of the consumer is to obtain the right product at the right place and time through the information he collects about the specifications and advantages of the product.
For the distributor:
Large retailers are pushed to deal with the advertised product because the advertised products contribute to reducing the efforts of salesmen at distributors.
Advantages that a marketing employee must have in Saudi Arabia :
- Practical experience in the business and institutional environment.
- Proficiency in Arabic and the necessary skill in using another language, preferably English.
- High ability in building local and global relationships.
- High skill and ability in preparing work reports.
- Intelligence in communication and negotiation.
- Proficiency in the use of computers and social networks.
Marketing & Advertising in Saudi Arabia departments are diverse:
- Educational marketing advertisement: aims to raise demand and spread availability of the commodity, especially for new goods that are presented to the market for the first time.
- Optional marketing advertising: It aims to inform the consumer about the commodity and how to use it.
- Reminder marketing ad: These are advertisements placed at the top of buildings illuminated with colored neon and posters placed on roads and public places.
- Competitive marketing advertising: It is aimed at countering competing goods.
- Media marketing ad: It is in a large form so that it attracts the attention of the consumer.
Among the most important Marketers:
- Press advertisements such as newspapers and magazines of all kinds.
- Radio advertising such as radio and television.
- Road advertisements, signs, or means of transportation.
- Direct mail ads.
- Online advertising.
Types of Marketers according to the target audience:
Directive Announcement: This advertisement is directed at many categories of consumers such as detergent or food ads.
Industrial advertising: directed to intermediaries from the owners of factories using advertised materials to be produced in the form of goods sold such as wood used in the manufacture of furniture
Professional advertisement: Advertisement addressed to professionals such as medical tools necessary for doctors
Types of marketing advertising by geographical location:
Local ad: Targets audiences within a region of a particular country or city.
National Declaration: It is a declaration at the level of one country for one category.
Regional Declaration: Advertising that spreads outside the country to include neighboring countries.
International advertising: in which the product is marketed worldwide.
Principles of Marketing & Advertising in Saudi Arabia:
For advertising to have significant economic and social power and an influential means in the behavior and behavior of consumers, it must be based on principles, including the following:
- Follow the scientific method in research and study concerning each of the consumers intended to direct the advertisement to, the advertised commodity, as well as the technical study and the design of the advertising message to be published.
- The advertised commodity should be of real benefit to satisfy the consumer's desire and should be good, meaning that quality standards should be provided as much as possible so that the advertisement becomes of high value.
- The advertisement should achieve the advertiser's economic interest, i.e. achieve the greatest amount of efficiency with the least possible effort, in the shortest time, and at the lowest cost.
- The advertisement does not bear the name or photo of any person without their consent.
- The adequacy of the media used in Marketers products, so that it can convey the media message to the largest number of expected audiences.
- Avoid deviating from the morals, customs, and traditions prevailing in society.
- The advertising message must be based on honesty and avoiding deception, lies, and misinformation.
- Avoid harming the public's interest, health, and money, such as fashion days by getting a sure recovery, as happened in the advertisement of a drug for diabetics that led to harm to some of them.
Effects of Marketing & Advertising in Saudi Arabia on supply and demand:
Among the most important effects of advertising on demand are the following:
- It helps to raise the demand for goods and services.
- It also helps the institution to keep selling prices at their level if there is a general decline in demand.
- The possibility of influencing consumers' emotional purchase impulses, increases demand.
- When demand for a commodity decreases, advertising cannot stop that decline, but it can delay the decline.
The impact of marketing advertising on marketing costs:
Marketing advertising in itself is not the main reason for high marketing costs but in general, it forms an important part of the overall costs of marketing.
The impact of marketing advertising on production costs:
Advertising works in some industries to achieve large production, which leads to cost reduction, and there are cases where advertising does not reduce costs, such as industries that rely on manual labor, such as carpet or carpet industry.
The impact of marketing advertising on the quality of goods:
Advertising indirectly helps to improve the quality and distinctiveness of goods so that the advertiser can use these improvements to entice the consumer into demand.
The impact of marketing advertising in Saudi Arabia on the selling price:
Advertising generally increases price stability in the market.
The impact of marketing advertising on investment and national income:
The Declaration has an important role in preparing minds and ideas for a high standard of living as it helps to activate the desires of society, as the luxuries that were yesterday have become necessities today, and this led to developments and improvements in our economic society, which increased the tendency to invest and thus increase national income.
Marketers of a specialization with educational power:
Advertising as an educational force influences people's thoughts, it works to convince people to buy certain goods and services, and for this purpose advertising uses argument and logic and thus they learn things they did not know before. Advertising is also a tool of culture, and by reading or listening to it, the consumer learns new things related to the composition of the different goods, their composition, uses, benefits, history, and other information about them.
Marketing & Advertising in Saudi Arabia is also used to teach people how to stay healthy, invest their savings, and raise their educational and cultural level.
Date of appearance of marketing advertising:
History testifies that the advertisement did not appear recently, Historical evidence indicates that the first persuasive advertisement appeared in the form of silver coins in a city in North Africa half a century ago, these coins carried an inscription herbaceous plant rumored that it treats several diseases and this inscription aims to convince people to acquire this herb, and often the control of symbols, inscriptions and images in advertising messages.
In 1710, the concept of competitive advertising emerged (compared to pioneering advertising), it means convincing potential consumers to acquire new goods and services, while competitive advertising was preceded by pharmaceutical manufacturers in an attempt to convince readers of those newspapers of the therapeutic effectiveness of their offerings of medicines, the eighteenth century witnessed the intensive use of written or printed advertisements, and thus Marketing & Advertising in Saudi Arabia became a good impact and an example to follow.
Marketing & Advertising in Saudi Arabia through Shobbak:
Shobbak is a website that provides buying and selling services for goods, whether used or new, and allows many Marketers on a large scale of users and visitors to the application.
In addition, it provides the opportunity for sellers with private stores to display their products through business accounts provided by Shobbak, which in turn helps store owners to sell a large number of goods quickly after displaying them in the form of pictures.
Hence, we can conclude the importance of Marketing & Advertising in Saudi Arabia and its important role in the marketing process, profit, and managing the marketing process for the better in cooperation with Shobbak.
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